Friday 31 January 2014
Thursday 30 January 2014
Wednesday 29 January 2014
Monday 20 January 2014
Saturday 18 January 2014
Postmodern Music.
According to Kramer (Kramer 2002, 16–17), postmodern music:
- is not simply a repudiation of modernism or its continuation, but has aspects of both a break and an extension
- is, on some level and in some way, ironic
- does not respect boundaries between sonorities and procedures of the past and of the present
- challenges barriers between 'high' and 'low' styles
- shows disdain for the often unquestioned value of structural unity
- questions the mutual exclusivity of elitist and populist values
- avoids totalizing forms (e.g., does not want entire pieces to be tonal or serial or cast in a prescribed formal mold)
- considers music not as autonomous but as relevant to cultural, social, and political contexts
- includes quotations of or references to music of many traditions and cultures
- considers technology not only as a way to preserve and transmit music but also as deeply implicated in the production and essence of music
- embraces contradictions
- distrusts binary oppositions
- includes fragmentations and discontinuities
- encompasses pluralism and eclecticism
- presents multiple meanings and multiple temporalities
- locates meaning and even structure in listeners, more than in scores, performances, or composers
Friday 17 January 2014
Wednesday 15 January 2014
Post Modern TV Adverts.
These help to construct a rudimentary framework of analysis, identifying salient features of what could be termed a ‘postmodern marketing approach:’
- Focus on emotional and symbolic meaning
- Customisation and audience interactivity
- Emphasis on tribalism and identity
- Irony, playfulness and intertextuality
Marmites 2004 ad payed homage to the classic horror film 'The Blob' by showing a giant mass of black breakfast spread terrorising helpless shoppers in a small high street town. No individual actually said the 'M' word throughout the ad, the only piece of branded imagery included was a small pot of the product placed alongside the b-grade science fiction slogan flash.
This advert is post modern because it uses intertextuality and the 'love it or hate it' slogan flash has a modern day emotional and symbolic meaning within modern culture. The ad is also obviously ironic (what is scary about marmite? 'hating' a spread does does not result in running for an individuals life).
And if you were wondering .... yes, I 'love it'.
Some other Post Modern ads ....
'Death of Uncool' Mix
Death of Uncool (A - Side)
1. Solitude Is Bliss - Tame Impala (Psychedelic Rock)
2. Slow Animals - The Strokes (Indie/Garage Rock)
3. Breakout - Mitch Ryder & The Detroit Wheels (Northern Soul)
4. Sequel to the Prequel - The Babyshambles (Post Punk/Indie Rock)
5. Under Assistant West Coast Promotion Man - Rolling Stones (Rock & Roll)
6. Tri'elle - The Cribs (Indie Rock)
7. Caribou - Bowls (Electronica)
8. Miss You - Rolling Stones (Rock & Roll)
9. Sun Goes Down - The Futurheads (Indie Rock)
10. O Maybe I - Chapel Club (Indie Rock)
11. Monkey Man - Rolling Stones (Rock & Roll)
12. Harmonika - Kraftwerk (Electronic/Kautrock)
Death of Uncool (B - Side)
1. Seductive Barry - Pulp (Indie Pop)
2. Still Sound - Toro Y Moi (Indie Pop/Chillwave)
3. Shuffle - Bombay Bicycle Club (Indie Rock)
4. Phaedra - Dutch Uncles (Math Pop)
5. Television Rules the Nation - Daft Punk (Electronic)
6. In Sleep - Lissie (Folk)
7. Seven Nation Army - White Stripes (Alternative Rock/Garage Punk)
8. Ur Soul and Mine - Gil Scott Heron & Jamie XX (Soul/Jazz Funk)
9. Up the Morning - The Babyshambles (Post Punk/Indie Rock)
10. One Hand Holding - The Maccabees (Indie Rock)
11. Here Comes the Night Time - Arcade Fire (Indie/Baroque Pop)
12. Reunion - M83 (Synthpop)
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