Andrew Tudor - Genre Theory

 'a genre... defines a moral and social world' (Tudor 1974) 

Nicholas Abercrombie - Genre Theory

Nicholas Abercrombie 'the boundaries between genres are shifting and becoming more permeable' (Abercrombie 1996) 

David Buckingham - Genre Theory

'genre is not... simply "given" by the culture: rather, it is in a constant process of negotiation and change' (Buckingham 1993) 

Steve Neale - Genre Theory

'genres are instances of repetition and difference' (Neale 1980)

 'difference is absolutely essential to the economy of genre' (Neale 1980)

: mere repetition would not attract an audience.

(Robert Stam 2000) - Problems with Genre labels

 extension (the genre can be too broad or narrow to give an accurate idea of what a text is like)  normativism (upon hearing of a genre you make assumptions towards the text before you've even seen it);  monolithic definitions (not all texts can be neatly categorised into just one area);  biologism (some people view genres as living things which evolve over time)